Do you know the origin of Self-Denial Appeal?

The Self-Denial Appeal started in 1886 when General William Booth, founder of The Salvation Army (the Army), called upon Salvationists to give sacrificially and to deny themselves so that they could share the Gospel and offer God’s love to a hurting world. Officer of the Army, Commissioner John Carleton, then thought of saving three pence every night by going without raisin pudding after dinner, which would save fifty shillings for a year in order to support the Army’s overseas work.

Self-Denial Appeal is  a traditional annual campaign of The Salvation Army. The Appeal aims to support the Army ministries through the International Self-Denial Fund and our ministries in China.

Whoever is kind to the poor lends to the LORD, and he will reward them for what they have done. (Proverbs 19:17)

The theme of Self-Denial Appeal 2022, ’Self-Denial, Live it Out’ highlights the origin of Self-Denial. This year, Self-Denial Appeal will be held from May to July. The Salvation Army encourages participants to realise the ideal of General William Booth and practise the selflessness of Major (later Commissioner) John Carleton. One small step can make a big difference.

Activity Date
Self-Denial Appeal Donation May to July
‘Self-Denial · Live it Out Virtual Walkathon’ June to July
Self-Denial Altar Service 12 August 2022
“Self-Denial · Live it Out” Virtual Walkathon

“Self-Denial. Live it Out” Virtual Walkathon, one of the activities of Self-Denial Appeal 2022, has a total target step walked by all participants of 1,000,000. An e-certificate & a multi-functional headband will be given to each participant who has completed the specified challenge (walked the minimum steps required) after the event through Corps/Schools/Units/Dept.

Event Details

Date : 1 June 2022 – 17 July 2022

Time: No time limit but must finish during the event period

Venue: Anywhere (Participants can choose their own route to complete the target steps)

Level Minimum Steps walked during event Fundraising Target
One 5,000 steps or above HKD$300 per person
Two 10,000 steps or above HK$600 per person
Three 15,000 steps or above HK$900 per person

Event Procedures

Online Enrolment
Download Enrolment Form


The Salvation Army Self-Denial Appeal Facebook Group

Participants can share their lifestyle photos, pictures, videos, positive quote, and bible verses to bring positive energy to all other participants in our Self-Denial Appeal Facebook Group.